VISUAL IDENTITY DESIGN
Colorado is The Hub for Health Impact
Hub for Health Impact is an exciting collaborative entity bringing together life sciences companies across Colorado to showcase the state as a top destination for talent and innovation. Colorado is bold, community-driven, and passionate—and we wanted the brand to reflect that.
I art directed and designed the logo and visual identity, creating a look that felt fresh, dynamic, and full of momentum. Beyond branding, I designed a range of assets, including a brochure, website, digital ads, social media ads, and more. Running for a year, the campaign successfully attracted new life sciences companies and talent to Colorado while sparking enthusiasm from local businesses eager to get involved.
CLIENT
Colorado BioScience Association
COLLABORATORS
Strategy & Project Management: Giesa DiBianca, Sheliah Reynolds, Primavera Group
Copywriting: Cara Schaarschmidt, Primavera Group
Web Developer: Thomas Wright
The Visual Identity
The visual anchor of this system is the logo, which captures the vibrant energy and collaborative spirit flowing through Colorado’s innovation ecosystem. At its core is a repeated “CO” design element, forming an energetic circle that symbolizes a thriving, connected community or “hub”. The multi-color palette reflects inclusivity and warmth, while subtly nodding to the Colorado lifestyle — with blues and greens evoking rivers and nature, and warm sunrise tones suggesting optimism, new beginnings, and forward momentum.
Stemming from the logo is a broader visual identity system consisting of a color palette, typography styles, graphic language, and more were created to help communicate on behalf of the brand. An icon system was designed to emulate the shapes within the logo and help convey the six critical factors, which are pillars of this collaborative. The rounded shapes in the design system emulate the shapes within the logo as well, making everything feel cohesive and simple to execute.
CRAFTING A VISUAL SYSTEM
Print and Digital Collateral
With the visual identity in place, we created many printed and digital pieces for this collaborative, including a presentation deck, brochure, digital advertising, social media posts, and more.
CREATING COHESION
Website
We designed and developed a website for this collaborative that housed information about the campaign, resource guides, an interactive map of Colorado, regularly updated news section and more!
CONNECTING COMMUNITIES
