VISUAL IDENTITY DESIGN
Creative Changemakers in San Francisco
This project focused on developing a visual identity for an initiative in California that places culture and creativity at the center of community resilience.
The identity elevates artists as cultural strategists and creative changemakers—bringing them to the table to spark ideas, conversations, and collective action. Rather than centering on art itself, the system emphasizes the power of creativity to shift perspectives, inspire movement, and drive meaningful change in areas of social services, environmental, city planning, and more.
CLIENT
San Francisco Foundation & California Arts Council
COLLABORATORS
Dallas Franklin, Creative Director, Mission Minded
Abbey Meyers, Strategist, Mission Minded
Weaving Everything Together
These visual identity elements reinforce the project’s mission by expressing connection, collaboration, and momentum. The continuous, transformative lines of the logotype symbolize ideas, people, and artwork being woven together—reflecting the collective power of creative changemakers working in concert. Warm, welcoming colors and rounded, open typography create an inviting tone that mirrors the initiative’s inclusive, people-centered approach to sparking dialogue and driving change.
THE VISUAL IDENTITY
