Mentis was looking to launch a capital campaign to build a transformative mental health campus for the Napa County community, but it needed a clear, impactful visual identity and campaign materials to effectively communicate its vision, inspire donors, and rally community support. We designed and developed a cohesive visual identity, a compelling case for support brochure, concise presentation deck, convenient one pagers, and an engaging microsite that clearly convey the campaign’s purpose, inspire trust, and motivate donors to invest in a future where mental health services are accessible for all.