CAPITAL CAMPAIGN VISUAL IDENTITY DESIGN
Curtis School is Thinking Forward
The Curtis School (K-8) Capital Campaign sought funds to “build a home for connection and creativity”. The campaign aimed to secure funding for a new building through deepening connections within the Curtis School community, engaging parents, alumni, and local stakeholders.
The vibrant visual identity, anchored in childlike wonder and curiosity, connected with our audiences. Through an interactive brochure, a user-friendly microsite, and other campaign assets, we highlighted the transformative potential of the new building.
CLIENT
Curtis School
COLLABORATORS
Dallas Franklin, Creative Director,
Mission Minded
Josiah Bloemberg, Strategy/Copy,
Mission Minded
Joe Sites, Web Development
PRINT AND DIGITAL SUITE
Unfolding Curiosity
The printed brochure for this campaign encourages donors to explore curiousity and connection by unfolding new surprises on every page.
Encouraging Connection and Community
To pair with the traditional collateral of a capital campaign, we concepted collateral that was anchored in community collaboration, a primary pillar of this campaign.
INTERACTIVE ELEMENTS
Postcard Coloring Sheet
Interactive Art Installation
