The Curtis School (K-8) Capital Campaign sought funds to “build a home for connection and creativity”. The campaign aimed to secure funding for a new building through deepening connections within the Curtis School community, engaging parents, alumni, and local stakeholders. The vibrant visual identity, anchored in childlike wonder and curiosity, connected with our audiences. Through an interactive brochure, a user-friendly microsite, and other campaign assets, we highlighted the transformative potential of the new building.